Thursday, January 28, 2010


"Zo." is a thing Dutch people say when they just completed a task almost too big for one man to handle. Like building a dam, or catching a wild hog. Or when finding a parking spot in Amsterdam. Or seconds before they start to eat. Dutch people say "Zo." quite a lot. That's probably why Dutch beer brand Bavaria decided to own "Zo." and asked agency Selmore to make this commercial about "Zo.". The film was directed by non other than Mathijs van Heijningen for Bonkers. MassiveMusic composed and recorded a song about "Zo.".

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