Friday, December 19, 2008

Stock Up on Massive!

MassiveMusic NY recently teamed up with the Martin Agency and Leo Burnett to produce/arrange/record what is quickly becoming a new holiday classic for Walmart/Coke!

click here to view the spot, download the mp3/sheet music or lyrics!

check out AdWeek's kind words here!

Thursday, December 18, 2008

Hans & Annemarie by the Dashboardlight

You gotta love this. Hans Brouwer and Annemarie Jorritsma, former Minister of Traffic in the Dutch government, doing a Meat Loaf karaoke in Barcelona.

Tuesday, December 16, 2008

Toy-stepping across the Universe

Our friend and director Allard from Pink Rabbit tipped us with this French dude who is producing and performing with Game Boys to bring the 8 Bit sound live and direct to the audience. Nope, this is not Surkin's supergenius brother, it's JDDJ3J a.k.a. "Je deviens dj en trois jours".

JDDJ3J plays MENEO @ Main#3 from Jedeviensdj entroisjours on Vimeo.

Family toy-steppers are the Party-Shank. Young electronic gods.

O, and let's not forget our own Massive meteorite Elijah B. Torn. Check his video in the older post on our Blog.

Red Cross ambassador Hans Brouwer


Last week's Monday, The Netherlands Red Cross celebrated its 140th birthday with a benefit ball in the Amsterdam Beurs of Berlage. During this happening the Red Cross collected 350.000 euro, which will be used for social care projects around the globe.

Besides this, Red Cross also presented their newest ambassadors to the audience. We can proudly tell you that our MassiveMusic founder/CEO Hans Brouwer officially became one of the ambassadors for The Netherlands Red Cross. After opening Massive New York, Los Angeles, Shanghai, Kaiser Sound Studios and Timboektoe, it's time for an diplomatic mission.

Here some pics of the honouring moment:

Hans Brouwer ambassador Red Cross
Hans Brouwer ambassador Red Cross
Hans Brouwer ambassador Red Cross
Photos by Paul Ridderhof.

Not sure who person with microphone is, but it surely isn't Sammy Hagar. She could be Hans' sister though.

More pictures from that evening in the Beurs van Berlage can be seen here.

Ow, and donate to Red Cross here, here or here.

Friday, December 12, 2008

By popular demand: After Work Drinks

Massive friends Hans Bolleurs and the late Jasper Beck started this initiative back in 2006: the international ad piss-up AKA After Work Drinks. And it has become one of the better Friday get-togethers at the Dam.

Today it's time for a new edition. Feel free to join the fun.

See you at Café Kobalt, from 19.30hrs on.

awd_12dec by karoshi
design by Studio Karoshi

Thursday, December 11, 2008

Michiel on Sonic Branding

This week Amsterdam broadcast station AT5 dropped by at our Amsterdam office for a short item on the wonderful world of Sonic Branding.

Michiel, our sonic branding strategist and producer, explains how we see this. And he sings some famous Dutch logos for you as well.

If you wanna know more about this, drop him an e-mail: michiel[AT]massivemusic[DOT]com

"Randstad uitzendburoooo ooooooo"

Beggin' in the mix

We searched and licensed Frankie Valli's 'Beggin (Pilooski edit)' for the new adidas Originals campaign 'House Party'. We did several remixes on our own account in the process. Here's one that we just wanted to share with the world.

Hope you dig.

Wednesday, December 10, 2008

Honda Musical Road

Another pretty cool musical project by Honda. It doesn't put an end to starvation, but it sure helps to wake up dozing drivers.

La Pelota (finally)

Picture 32

We composed this track for the EA Fifastreet 3 rooftop soccer film. After popular demand we decided to share it with you all. Thanks to Alejandro for being there with us that night and doing the kick ass vocals. Enjoy and let us know if you dig it.
Team MassiveMusic

MP3: 'La Pelota' - Massivesoundsystem ft. Alejandro Londono (320kbps)


The universal language of music

Here are two excerpts from the brilliant documentary "The story of the weeping camel" When a Mongolian nomadic family's newest camel colt is rejected by its mother, a musician is needed for a ritual to change her mind.

The two kids in the family travel to the nearest city to find a musician that will reunite the mother and the calf.

This is the most powerful documented example we know of how mysterious and immensely powerful the universal language of music is. Please go rent this movie. It will change your life. Well at least for a week or so.


Today, our friend WOES forwarded, or plugged us this teaser video from Gonzales. Mad creative guy, responsible for the unorthodox song 'Working together' that became a semi-hit through fifa 09.

This is a great example of how to tease the upcoming album and boost downloads. It's about self promotion, and getting fans to be your music plugger, by forwarding the teaser and start the conversation with peers. Just like we do now. It's just great.

Skis on asphalt

This morning we did some foley recording for a new commercial we are currently working on. This film needed 'real skis on asphalt' sounds. So we did.

Location: Oostenburgervoorstraat, Amsterdam, NL
Language: Dutch
Recording studio: Massive Jeep
Recording engineer: Aux
Stunts: Cris
Ass. Producer: Marc
Behind-the-scenes camera #1: Sietze
Behind-the-scenes camera #2: Joep
Man on bike: unknown
Skis: Hans Brouwer's 1985 water skis

This movie might feel a bit shaky - it's because it's December in this country.

We will keep you posted on the final results.