Friday, December 19, 2008

Stock Up on Massive!

MassiveMusic NY recently teamed up with the Martin Agency and Leo Burnett to produce/arrange/record what is quickly becoming a new holiday classic for Walmart/Coke!

click here to view the spot, download the mp3/sheet music or lyrics!

check out AdWeek's kind words here!

Thursday, December 18, 2008

Hans & Annemarie by the Dashboardlight

You gotta love this. Hans Brouwer and Annemarie Jorritsma, former Minister of Traffic in the Dutch government, doing a Meat Loaf karaoke in Barcelona.

Tuesday, December 16, 2008

Toy-stepping across the Universe

Our friend and director Allard from Pink Rabbit tipped us with this French dude who is producing and performing with Game Boys to bring the 8 Bit sound live and direct to the audience. Nope, this is not Surkin's supergenius brother, it's JDDJ3J a.k.a. "Je deviens dj en trois jours".

JDDJ3J plays MENEO @ Main#3 from Jedeviensdj entroisjours on Vimeo.

Family toy-steppers are the Party-Shank. Young electronic gods.

O, and let's not forget our own Massive meteorite Elijah B. Torn. Check his video in the older post on our Blog.

Red Cross ambassador Hans Brouwer


Last week's Monday, The Netherlands Red Cross celebrated its 140th birthday with a benefit ball in the Amsterdam Beurs of Berlage. During this happening the Red Cross collected 350.000 euro, which will be used for social care projects around the globe.

Besides this, Red Cross also presented their newest ambassadors to the audience. We can proudly tell you that our MassiveMusic founder/CEO Hans Brouwer officially became one of the ambassadors for The Netherlands Red Cross. After opening Massive New York, Los Angeles, Shanghai, Kaiser Sound Studios and Timboektoe, it's time for an diplomatic mission.

Here some pics of the honouring moment:

Hans Brouwer ambassador Red Cross
Hans Brouwer ambassador Red Cross
Hans Brouwer ambassador Red Cross
Photos by Paul Ridderhof.

Not sure who person with microphone is, but it surely isn't Sammy Hagar. She could be Hans' sister though.

More pictures from that evening in the Beurs van Berlage can be seen here.

Ow, and donate to Red Cross here, here or here.

Friday, December 12, 2008

By popular demand: After Work Drinks

Massive friends Hans Bolleurs and the late Jasper Beck started this initiative back in 2006: the international ad piss-up AKA After Work Drinks. And it has become one of the better Friday get-togethers at the Dam.

Today it's time for a new edition. Feel free to join the fun.

See you at Café Kobalt, from 19.30hrs on.

awd_12dec by karoshi
design by Studio Karoshi

Thursday, December 11, 2008

Michiel on Sonic Branding

This week Amsterdam broadcast station AT5 dropped by at our Amsterdam office for a short item on the wonderful world of Sonic Branding.

Michiel, our sonic branding strategist and producer, explains how we see this. And he sings some famous Dutch logos for you as well.

If you wanna know more about this, drop him an e-mail: michiel[AT]massivemusic[DOT]com

"Randstad uitzendburoooo ooooooo"

Beggin' in the mix

We searched and licensed Frankie Valli's 'Beggin (Pilooski edit)' for the new adidas Originals campaign 'House Party'. We did several remixes on our own account in the process. Here's one that we just wanted to share with the world.

Hope you dig.

Wednesday, December 10, 2008

Honda Musical Road

Another pretty cool musical project by Honda. It doesn't put an end to starvation, but it sure helps to wake up dozing drivers.

La Pelota (finally)

Picture 32

We composed this track for the EA Fifastreet 3 rooftop soccer film. After popular demand we decided to share it with you all. Thanks to Alejandro for being there with us that night and doing the kick ass vocals. Enjoy and let us know if you dig it.
Team MassiveMusic

MP3: 'La Pelota' - Massivesoundsystem ft. Alejandro Londono (320kbps)


The universal language of music

Here are two excerpts from the brilliant documentary "The story of the weeping camel" When a Mongolian nomadic family's newest camel colt is rejected by its mother, a musician is needed for a ritual to change her mind.

The two kids in the family travel to the nearest city to find a musician that will reunite the mother and the calf.

This is the most powerful documented example we know of how mysterious and immensely powerful the universal language of music is. Please go rent this movie. It will change your life. Well at least for a week or so.


Today, our friend WOES forwarded, or plugged us this teaser video from Gonzales. Mad creative guy, responsible for the unorthodox song 'Working together' that became a semi-hit through fifa 09.

This is a great example of how to tease the upcoming album and boost downloads. It's about self promotion, and getting fans to be your music plugger, by forwarding the teaser and start the conversation with peers. Just like we do now. It's just great.

Skis on asphalt

This morning we did some foley recording for a new commercial we are currently working on. This film needed 'real skis on asphalt' sounds. So we did.

Location: Oostenburgervoorstraat, Amsterdam, NL
Language: Dutch
Recording studio: Massive Jeep
Recording engineer: Aux
Stunts: Cris
Ass. Producer: Marc
Behind-the-scenes camera #1: Sietze
Behind-the-scenes camera #2: Joep
Man on bike: unknown
Skis: Hans Brouwer's 1985 water skis

This movie might feel a bit shaky - it's because it's December in this country.

We will keep you posted on the final results.

Wednesday, November 12, 2008

Massive Shanghai (3): our future office and studio

A little bit of Shanghai sightseeing and a pre-view of our potential office and studio space there, here fully under construction. That's a nice roof garden we got there.

Language spoken: Dutch.

Massive Shanghai (2): the opening party

Ni Hou! Here some footage of our opening party in Shanghai, co-hosted with Mattmo - a creative company from Amsterdam, which is also going overseas. Job Cohen, the major of the City of Amsterdam attented the party for the opening ceremony.

Massive Shanghai (1): How to order a chicken salad in Shanghai

Hans and Diederik from MassiveMusic visited Shanghai for the opening of our newest business there. They went for a lunch and are thinking of ordering an ordinary chicken salad. The menu is only available in Chinese and the lovely lady speaks neither Dutch, nor English. Well, good luck.

Ckicken meat ? Meat chicken? Chicken with meat?

Monday, November 10, 2008

Get LinkedIn with Massive

It's alive for a little while: our humble MassiveMusic group at LinkedIn. Feel free to join us by clicking here or here.

And then what? You can meet others in our bizz, discuss commercials, tv-promos, sonic branding strategies, our parties in Cannes or elsewhere, or music in general.
Or you can just be part of it and have a nice little logo on your LinkedIn profile.

Friday, October 24, 2008

Massive Producer Elijah B Torn's new album out now!

01001011 01101001 01100011 01101011 01000001 01110011 01110011!!!

MassiveGuy Elijah B Torn's second album ""You Are Lucky I am Not a Vigilante" is complete and on the Apple's iTunes computer music machine for music!!! For purchase immediately! run out and go get it!!! errr or boot up your iTunes application

Purchase album HERE

if you have yet to watch the (preview) VIDEO- you can view it right

Elijah B Torn New Album Preview from Elijah B Torn on Vimeo.

He loves your new haircut.

Friday, September 26, 2008

Los Angeles opening pics

We have officially opened our Los Angeles office! Last night was party time at 2340 S. Centinela Ave. LA, CA. Here are the party pics (thanks Nancy) as slideshow


For a bigger view, click here, here and here.

Wednesday, August 27, 2008

MassiveMusic Los Angeles

We're open in LA now and here is where you need to be:

Grotere kaart weergeven

Check the article on MassiveMusic Los Angeles on .

(and also check out the article about MassiveLa's Creative Director Vinnie Lorusso recording Tricky in Remix magazine. Read the article here.)

Sunday, August 10, 2008

Pop Levi | Semi Babe Youtube video concept

Here's another simple but great concept to promote your music.

It's all about creating attention and conversation. Start the first clip, then pause and start the second clip below.


Thursday, July 31, 2008

How to dance at a rave

Learn how to dance at our next party with this video:

The Bicycle Pump & Gathering Mushrooms.

Thursday, July 24, 2008

Lead Singers…

are sometimes arseholes…and sometimes arseholes are…

Wednesday, July 23, 2008

John Frusciante on Dani California

And now some for something different. We bumped into these inspiring videos where legendary Red Hot Chili Peppers guitarist John Frusciante explains the recording of their hit-single 'Dani California'.

We think he's a genius and a mighty fine music hero. Sit back and relax for the next 20 minutes - if you're into music, you'll love this:

part 1:

part 2:

Wednesday, July 16, 2008

Coca Cola "Shuang City"

We are happy to inform you that last week was the first TV airdate of the Coca Cola 'Shuang City' commercial;

The impressive commercial will run all month, right up until the moment the Olympic Flame will enter the Beijing Olympic Stadium.

We are very proud of having produced the Music and Sounddesign for this film, as it marks a unique moment in (Chinese) history.

We would like to thank the Agency Red Lounge as well as the collaborating Production Houses P.I.G. China, PSYOP and Stink for their support and teamwork.

It has been a pleasure and a privilege, and we are very proud of the result.

Here's also the making of (in Chinese):

Friday, July 11, 2008

LaLa Land Cannes 2008

Another sumptuous and fun-filled Cannes edition is behind us. It was a great chance for us all to hang out together with the crew from Amsterdam, LA, NYC and Kaiser Sound Studios all present. As always our party was the highlight of our week. This years theme 'Lala Land' turned out to be a good pick and it was bizarre seeing complete strangers trot around town with the I love LaLa Land t-shirts in the days after the event. God knows how they got them. Here are some pictures taken at our Massivewednesday party in LaLa Land. This is a little clip shot by one of our guests:

And here are some random photo impressions of our week in La douce France.

Tuesday, July 8, 2008

Lo taking one of the Olsen Twins home in Cannes

Lo Olsen Twins

"All the girls love Lø" Lo was spotted driving home one of the Olsen Twins in Cannes at 6.30 in the morning. In a perfect world this is what you see when commuting to work every morning. Well, this and a naked Penelope Cruz running beside you in slow-mo handing you a fresh croissant with gouda cheese.

Frau Guajardo 8th Grade Class "La Pelota"

Frau Guajardo's 8th grade class

Our little EA Fifa Street III viral sage continues to the point that we thought it would be illegal not to share this with you. Turns out you don't have to do a proper song release to get an international fanbase into action. Thanks to the very cool rooftop soccer viral from Jeroen Mol and W+K Amsterdam (see earlier post), "La Pelota" the song we recorded with Alejandro Londono, has become the most searched for thing on the web after Bin Laden's hide out on Google Earth. Last week, we are not shitting on you, we got the song request from the US army out of Texas. And here is a true display of hobby gangsterism taken from Frau Guajardo 8th Grade annual Spanish class performance. We like!! So what's next? Opening of the Olympics? Or this years Dutch national elderly aqua-jogging estafette?

Thursday, June 5, 2008

MassiveWednesday 2008: The Rainbows End @ LaLaLand

It's MassiveWednesday time! And yet another edition of the annual MassiveMusic & GettyImages party at the Canneslions International Advertising Festival.

This year Cannes will be LaLaLand - a massive and colourful themepark at the Riviera. The main attraction in LaLaLand will be The Rainbows End. Follow the rainbow, and see your creative director and producer doing their disco-dancing moves near the pot of gold.

Behind the wheels of plastic we have The Disco Accidents (Massive's own Steve Johnsen & DJ Sietz) and Bang Gang Deejays (Ajax & Gus da Hoodrat), bringing you the finest LaLaTunes. Watch out for the invite e-mail you will receive from Joep. You know the drill.

More info on LaLaLand + The Rainbows End here, here and here.

Wednesday, May 21, 2008

Kaiser Sound Studios thank you.

We have officially opened our sister company Kaiser Sound Studios last Thursday. It was an evening to remember, and a morning to forget. We will upload some film footage soon...


Sunday, February 3, 2008

Roofball - Fifa Street 3

Fifa Street 3 screenshot

Yep. We composed the music for this amazing viral by Wieden & Kennedy Amsterdam. This spot has been watched over 1,5 million times online already.