Thursday, January 28, 2010

ATG - DO YOU KNOW YOUR HORSES

Swedish people love horses. To the point that every new ATG - Swedish Horseracing ad is instantly internalized in Swedish culture. Knowing this, and having immense love and respect for anything Swedish, we began the journey that was producing the music for this much anticipated film. We recorded a big band in our studios and feasted on croquettes afterwards. No horses were harmed in the process of producing the film, nor the music, nor the croquettes. Agency is Akestam Holst and director is TRAKTOR.

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