Saturday, May 22, 2010

Nike - Write The Future

We don't know what's going to happen next. But after doing the music for this monster of an epic ad, probably the biggest ad ever made and according to Nike, the biggest they ever made, this is the moment where we go, HELL FUCKING YEAH!!!! It's been a challenge, a struggle, a bliss, and most of all a sheer privilege to get involved in a project this amazing, cool and with such an impact. MassiveMusic, celebrating our 10 year anniversary this year, was responsible for doing the music. Together with Mark, Eric and Ollie from Wieden + Kennedy we took on the challenge of taking this truly Dutch gem to write the future. The Hocus Pocus magic we pulled off together has proven to be the only suitable ass kicking musical solution for this: The mother of all ads. Great thanks to W+K, Nike and Focus for making this all possible. We think a yodel would express pretty much everything we'd like to express at this point. Now go dig it! (You probably already did).


The brand new Hocus Pocus EP including the World Cup 2010 remix is available in an iTunes Store near you.

4 comments:

lucas said...

awesome job - congratulations y'all!

Mayoor said...

MIND BLOWING..THE MUSIC IS MAGIC,TRANSFORMING EVERY VISUAL INTO A PIECE OF ART..CONGRATULATIONS FOR BEING 10 YRS OLD ,AND OF COURSE THIS MASSIVE ACHIEVEMENT OF A FANTASTIC COMMERCIAL

Tony said...

Awesome! Spot of the year and possibly the Decade!
Congrats You guys deserve it.

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