Wednesday, December 9, 2009

Precinct 5 - Authentic Style Detection


On the 10th of December, the doors to the old police station on Singel 459 will open for a never-before-seen concept. Precinct 5, located in this classic Amsterdam canal house, is where the Stüssy and Enplus shops will find their new home. The concept of the shop came from a unique collaboration of leaders and trendsetters of Amsterdam’s fashion- and music-industry. Under the management of the well-known DJ Mr. Wix, Precinct 5 will carry sophisticated and premium clothing originating from pure street culture. The interior of Precinct 5 is designed by architects Kuub, with a graphic identity created by Experimental Jetset.

Precinct 5 derives its identity from a partnership between Mr. Wix, Patta and MassiveMusic.

For the last five years, Patta has proved to be one of Europe’s most progressive high-end sneaker stores. Their venture has lead to some impressive collaboration with companies such as Nike, Converse and Reebok. For over ten years, Mr. Wix has been a recognized DJ and style icon. He is part of Parra Soundsystem and is associated in the organization of many parties such as Zwarte Lola and Bling in Jimmy Woo. MassiveMusic is a highly developed and cutting-edge agency that produces music for moving images.
Years of identifying, participating-in, filtering and combining style influences with a level of distinction and individuality makes this cooperation a perfect combination.

Doors will open this week. Thursday December 10th we'll be celebrating the new store with a selected crowd. From Friday onwards doors are open to the public. For more info visit their website and get connected on Facebook.

Press release NL (PDF)
Press release ENG (PDF)

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