The Power of the Pentatonic Scale

World Science Festival 2009: Bobby McFerrin demonstrates the power of the Pentatonic Scale. Simply an amazing sound experiment.

See and hear it for yourself:

Eurobest (3) - GOLD!

Besides all the Eurobest workshops and fun last week, we also won a prize! The IDFA commercial which was founded very popular earlier this year, won GOLD at this year's Eurobest Festival. Congratulations to all invloved!



It was a popular spot at Canneslions and the Dutch ADCN Awards this year. A list of all winners can be viewed here.

Last but not least hereby an item from Amsterdam TV station AT5 on the Eurobest Festival, with Hans talking about the Dutch advertising industry:

The Souldiers

Cato and Sofie van Dijck are two talented singers from Amsterdam. For quite a while we have the privilege to work with them on various productions. You might know their voices from some commercials we did. Such as this one.

But you should definately know them from their own music projects: The Van Dijck Band, The Van Dijck Sisters, or their band The Souldiers. If not, now is the time. The Souldiers are a unique group of young musicians with an eclectic background in varying styles of folk, New Orleans funk, soul and rhythm and blues. If you are able to see them live, go for it. You won't regret it.

Last night The Souldiers did a very convincing performance by doing 'Get Back' in Dutch TV-talkshow DWDD. Check the footage:



If the above film isn't working, click here. Here some extra footage, they did this performace just before the show:



For more info on the Souldiers, visit to their MySpace.

Eurobest (2) - Thursday

Tonite it's time for some Eurobest action at various Amsterdam agencies. Bureau Pindakaas will open its doors for a Creative get-together. Massive DJ's The Disco Accidents & Label Made Cappuccino will provide some nice tunes there.

Yesterday we presented our workshop at Eurobest. Check some pics here. Thanks to those who attended the music workshop!

Still Bill - trailer

MUST. SEE. THIS.

Still Bill Trailer from B-Side Entertainment on Vimeo.

Eurobest (1) - MassiveMusic Session

Eurobest 2009 session: Deepening Emotional Brand: Consumer Relationships Through music And Musical Experiences

Hans, Joep and Michiel from the Amsterdam office are doing a presentation this morning at the Eurobest conference. Eurobest is the European Advertising Festival, this year held in our hometown Amsterdam, which we appreciate a lot.

The MassiveMusic session provides an informative overview of the recent changes in the relationship between brands and music, and how advertising professionals can learn from and capitalise on these changes.

Music has become a strategic communication tool for brands. Our seminar provides insight into the forces and opportunities that come with this fact, and shows some cases that we have worked on as a full-service music agency. Besides composing music and sound, MassiveMusic is becoming a strategic partner for brands to help them solve marketing and communication issues through the use of music.

Our colleagues at Heartbeats from Sweden are doing a session before us and will tell you something about the 'Odyssey Into The Love Affair Of Music & Brands'. Interesting stuff this morning!

EUROBEST Wednesday

10:00 - 13:00

Brands And Music

TED Talks - Julian Treasure: The 4 ways sound affects us

Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices. (via ted.com)

Prince; An internet Pioneer..(Dutch article)

Prince was the first artist who used the internet (twelve years ago!) to sell his music. Frustrated about the way Warner Brother treated him, he turned his back to the music industry. Prince, one of the most productive artists off all times is now trying to sell all his music online and is willing to sue everybody who is illegally using his music online.

Read the article here (Dutch)