Here's the brand new Carlsberg UEFA EURO 2012 campaign called 'Pledge', in which we continued with our 'Carlsberg Sonic'. The film was directed by Ivan Bird for Fold7 London. MassiveMusic on music production, sonic branding and sound design. Check it out. You could win some serious tickets.

Dancefair 2012

For those of you visiting the Dancefair Jaarbeurs Utrecht in Holland this weekend: MassiveMusic Amsterdam engineer/composer Auke Riemersma will attend the panel “Post Production and Dance”. They’ll talk about musical and technical insights for your aural pleasure.

Panel “Post Production and Dance” @ Dance Fair 2012
Saturday: 17.15h-19.15h. Check their site for more info: http://www.dancefair.nl

And feel free to get in touch with Auke via Twitter (@auxmasterfader) if you have any questions.

MassiveMusic Google+

Did you know... MassiveMusic is also on Google+? Click the link and feel free to add us to your circles. Feels warm and cosy.

MassiveMusic's favorite songs of 2011 in Spotify

What's a year without a year list? Here are "MassiveMusic's favorite songs of 2011" in Spotify.

You might also wanna know the personal top-10 lists of the Massive crew. Click here!

Happy holidays!

Auping 'Goed Gevoel' commercial

Check out the music production we did for the new Auping commercial feat. the most talked about ex girlfriend of 2011. Thanks to Selmore and CZAR NL for hooking up! Directed by Willem Gerritsen.

MassiveMusic London launch party 2011 video

On Thursday November 17th we officially opened the doors to our MassiveMusic London office in Shoreditch. In MassiveMusic tradition, we threw a party. Curious who was crashing the party this time? Check it out yourself...



"MassiveMusic London launch party 2011"

Production Company: Bananaz Creative Production House
Director: Oscar Verpoort
Producer: David de Graaf
Production Manager: Floor Schiphorst
Editor: Gert-Willem Visser
Music: 'Sleeping Dogs' by Big Smoky (MassiveTalent artist)
Music Supervision: MassiveMusic
Audio Post: MassiveMusic

Big Smoky is a band we represent in our MassiveTalent pool. For more info and licensing opportunities please go to: http://www.massive-talent.com/artists/big-smokey

For more info on Bananaz Creative Production House please check:
http://www.bnnz.nl/

ADE 2011 workshop: "How To Score A Hollywood Movie"

This Thursday MassiveMusic's Hans Brouwer and Auke Riemersma are panellists of the Amsterdam Dance Event 2011 composers workshop "How To Score A Hollywood Movie".

Location: The Dylan hotel, Keizersgracht 384, Amsterdam (panelroom D2), 13:00h - 14:30h. Don't miss it! Click the link for more info.

http://www.amsterdam-dance-event.nl/program/how-to-score-a-hollywood-movie

You can also hit them at @massivehans and @auxmasterfader via Twitter.

MassiveMusic is hiring!

MassiveMusic is hiring!

Our Music Strategy department in Amsterdam is looking for:
- An energetic account manager.
- An intern.
Check our website -> 'Career' for more info and the job descriptions.

Thanks!

Bavaria 'Hugh Hefner'

Besides music production we're a reliable partner in copyright clearances and licensing. Here's the newest Bavaria ad containing the song 'That's Life' by Frank Sinatra.



Agency: Selmore
Creative direction: Diederick Hillenius, Poppe van Pelt
Creatives: Ard Brunnekreef, Tibor van Ginkel
RTV: Marga Bierema
Account: Olivier Koning, Vincent Breedveld, Marieke Foppen
Client: Peer Swinkels, Frenkel Denie, Niels Oudega, Mathieu Veldhuijzen
Productiemaatschappij: Bonkers
Director: Jonathan Herman
DOP: Glynn Speeckaert
Production: Jan Jinek en Saskia Kok
Editor: Martin Heijgelaar
Online: Hectic Electric
Geluid: Wave
Music: 'That's Life' by Frank Sinatra (writers: Kay/Gordon)
Publisher: Universal Music
Music Supervision & Licensing: MassiveMusic

BLEND Magazine, Streetlab & MassiveMusic host New Talent Night / Music Special

Coming April 26, a special edition of the New Talent Night will take place at Amsterdam’s Pakhuis de Zwijger. In collaboration with BLEND Magazine and Streetlab, MassiveMusic will host the second New Talent Night Music Special.

From 7.30 PM until 10 PM that night, an impressive selection of professionals will be ready to provide you with some honest and effective feedback on your demos, organizational skills and other ideas. All of these so-called masters are willing to help you on your way to the top of the music industry by giving free advice in personal 10-minute-meetings.

The masters:

Ard Boer (New Music Labs / Into The Great Wide Open)
Auke Riemersma (MassiveMusic)
Bart Suer (Dox Records)
Bas Flesseman (Belmont Bookings)
Ben Kamsma (Paradiso)
Bertus de Blaauw (Lowlands)
Boef en de Gelogeerde Aap
Cedric Muyres (Snowstar Records)
Elant Wijtman (NON Records)
Gijs van der Togt (CrazyBirds)
Janne Schra (Room Eleven)
Job de Wit (22Tracks)
Joep Beving (MassiveMusic)
Kostijn Egberts (Magnetron Music)
Luca Cueni (MassiveTalent)
Michel Penders (MTV)
Perre van den Brink (BLEND Magazine)
Philip Oomen (MassiveTalent)
Remy Meijer (Manager Go Back To The Zoo)
Roel Coppen (Friendly Fire Bookings)
Tijs van Liemt (3FM Serious Talent)

Make sure you arrive early (7pm) so you can talk to the masters of your choice. There is a policy of first-come, first served, so don’t hesitate and sign up for free by sending an email to rsvp@blend.nl.

Gouden Loekie Awards 2010 (2)

And the winner is...

Calvé 'Pietertje' - agency: Alfred

In

You can now follow us on the LinkedIn network, follow this link and get connected.

MassiveMusic - MMX - "We're 10"

In the summer of 2000, MassiveMusic heralded its birth with a rollicking party on a beach in Cannes during the annual International Advertising Festival. There was a full moon on that fateful Wednesday evening, and the stars shining brightly above were grouped into an odd, worm-like shape. Two Cannes virgins were sacrificed that night, although we had nothing to do with that...

A lot has happened since then. The seed that was planted in Amsterdam, still home to our head quarters, became a friendly little tree that started to branch out in 2004 when, again under the starry nights in Cannes, we had business intercourse with some Americans. As a result, MassiveMusic NewYork became a fact in 2005. Los Angeles quickly followed, opening its doors in 2008. A year later, ex-MassiveMusic Amsterdam creative director Diederik van Middelkoop set up our Shanghai studio, becoming the first international music production company to do so.

Now we are entering our tweens, and are celebrating this landmark with all who have helped us in the last decade. We have been privileged to work with the most exceptional creative minds in our industry. We have met thousands of dedicated and fun people through the years in Cannes and through the projects we have worked on. We made friends from Tokyo to Toronto. We were very lucky. We count our blessings. We're only 10. Come celebrate!

New Talent Night \ Music Special

On Wednesday the 19th of May BLEND, Streetlab_ and MassiveMusic, present a New Talent Night Special focused on our love for music. After six successful New Talent Nights combining different disciplines such as photography, fashion, art and graphic design, we are now welcoming all you music talents.

We have select the finest masters of the industry: producers, musicians, (radio)dj’s, programmers, bookers, journalists and the people behind the best labels. They will listen to your demo, share tips and tell you all about the best PR and production tricks in order to get your music career started.

New Talent Night \ Music Special
Date: Wednesday 19th of May, 2010
Time: 19.00 tot 23.00 uur. Entrance is free.
Venue: Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam

Want to participate in this evening? Entrance is free, but you have to sent a mail to rsvp@blend.nl and mention your name and what kind of masters you want to speak with. Be sure you're present at 7 o'clock PM to list yourself with the masters you're interested in.

Masters:
Auke Riemersma (MassiveMusic), Bertus de Blaauw (Lowlands), Daan Spoek (Spooker.nl, 5 Days off, Voltt), Ferry Roseboom (Excelsior Recordings), Irfan Er (Topbillin'), Job de Wit (BLEND, Revu, Reload, 22Tracks), Joep Beving (MassiveMusic), Judith van Unen (Barkers Bookings & Productions), Kostijn Egberts (Magnetron Music, Instant Replay & Ismusic Management), Lucas van Slegtenhorst (Chrysalis Songs Benelux - publishing), Marc Derby (Dr.Media), Michel Penders (MTV Networks), Niels Aalberts (Kyteman & HKU Music Management), Olga Heijns (Unmanageable Artists), Perre van den Brink (BLEND), Victor Bakhuis (DJBroadcast).



More info on the masters

Auke Riemersma (studio engineer & composer MassiveMusic)
Auke Riemersma works as an engineer and composer at MassiveMusic. Besides that he is a freelance producer (MeloManics, Matik, Cujo, No!!Droids!!!), remixer (as ‘Blokgolf’) and a disco/electro DJ and producer named ‘Auxiliary tha Masterfader’. In the past he taught ‘Education in Audio Engineering’ at the SAE Institute for many years. Auke can give you feedback on the content of your music. He also knows a lot about the combination of music and image.

Ben Kamsma (programmer Paradiso)
Ben Kamsma is responsible for the great programming of the well-known venue Paradiso. Thanks to him, the London Calling festival is a great success. Each year the festival is sold out even before the line-up is published. So, he is a good role model for future programmers and has an eye - or should we say ear - for artists with great potential.

Benny Rodrigues (house & techno DJ)
Benny Rodrigues has infiltrated the Dutch dance scene as a very successful house and techno DJ. He has performed at many great parties and festivals in the Netherlands, like FFWD, Mysteryland, Innercity, and Sensation Black. But also abroad: Ibiza, for example, is also a place Benny often visits to show off his great funk and techno mixing skills. So talk to Benny and let his journey to success inspire you.

Bertus de Blaauw (programmer Lowlands)
Bertus de Blaauw is the programmer that books the acts for Lowlands Festival. For this job, he travels around the world to all kind of festivals to spot the most talented and innovative bands. Besides big names, Lowlands consists of a lot of new talent and Bertus has the experience and skills to find it.

Daan Spoek (director of Spooker, project manager for 5 Days Off, Mojo Concerts)
Daan Spoek is founder and director of Spooker, which is aimed at supporting artists and events primarily involved in electronic music and nightlife. A few Spooker names: DJ’s/producers 2000 and one, Anton Pieëte, Melon, Olene Kadar and Kabale und Liebe and the Voltt event. These are no small names in the dance scene. Besides that he is Project Manager at 5 days off, one of the leading electronic music festivals in the Netherlands. He also works for Mojo Concerts, for which he organizes concerts, for instance in the Melkweg and at Lowlands Festival.

Ferry Roseboom (founder & owner Excelsior Recordings)
Ferry Roseboom is founder and owner of Excelsior Recordings, the leading independent label of the Netherlands, which exists for over ten years now. Together with Frans Hagenaar and Jeroen Kleijn, he is always on the lookout for new good acts in the Netherlands. The label is for bands and sing/songwriters, and already represents names like Roosbeef, GEM, Fixkes and The Madd.

Irfan Er (production/pr specialist, booker and co-owner Topbillin’)
Under the name of Goozr, Irfan Er has done production and PR activities for festivals, clubs and venues like Lowlands, 5 days off, Tivoli, Nighttown, Off_corso, Paradiso and organizations such as Rotterdam Electronic Music Festival and The Sustainable Danceclub. Nowadays he’s a hotshot agent and partner with Topbillin’. His main task is building up the live career of acts, bands and DJ’s. Topbillin’ is always looking for new talent in all music genres, from hip-hop to dance. Or maybe you need some PR advice? He’s the man to talk to.

Job de Wit (music journalist for BLEND, Nieuwe Revu, Reload, curator at 22Tracks & DJ)
Job de Wit is a freelance journalist (Nieuwe Revu, BLEND, Reload), DJ (Club Up, Melkweg), curator at the popular 22tracks.com (disco, pop, rock) and writer of the book ‘Roxy en de Houserevolutie’. In the past he has made radio at VPRO 3FM, and 3VOOR12, was the editor in chief for State Magazine, and a regular editor at Update Magazine and OOR. Maybe he’s the one who will put your talent in the spotlights?

Joep Beving (global business & strategy MassiveMusic)
Joep Beving is a music producer (Scallymatic Orchestra) and business development and strategy director at MassiveMusic. MassiveMusic is a global music agency network specialized in music for the moving image - for commercials, for broadcast companies, games, films, for small and major brands around the globe. Their work field: music production, composition, sound design, music search, licensing, talent scouting (the MassiveTalent division) and (music) events. Joep can tell you all about the relation between brands and music: what a sync can imply for a musician.

Judith van Unen (co-owner Barkers Bookings & Productions)
Judith van Unen is one of the owners of Barkers. Barkers, founded in 1995, is an Amsterdam based booking agency. The business is run by owners Kim Tuin & Judith van Unen and their bookers, who are well connected in the worldwide underground music scene. Besides the booking activities, Barkers (co-) organizes events like Valtifest, BarkersBar, Miko loves Barkers, The Annual Network Bash during ADE, and arranges tours for their artists. Judith is responsible for the scouting of new artists; she’s booker of the international branch of Barkers, and the manager for Mightyfools.

Kees de Koning (Universal Music & founder TopNotch)
Kees de Koning started as a journalist for music magazine OOR. Besides that he was a radio DJ for the VPRO. In 1995 he started TopNotch, which is the best label in the Dutch hip-hop scene at the moment. Extince, Dio, Opgezwolle and Flinke Namen have already joined the label. TopNotch is now a part of Universal Music, where Kees is the Director Artist Development. He also hosts the radio show 3VOOR12XL for the VPRO with Andrew Makkinga and Mr. Wix, and he is Anouk’s manager since 2007.

Kostijn Egberts (co-owner Magnetron Music & Instant Replay, artist manager Ismusic Management)
Kostijn Egberts is co-owner and artist manager at Magnetron Music and Ismusic Management, and now also of the new Instant Replay label. With his label Magnetron Music he signed De Jeugd Van Tegenwoordig and Le Le for instance. Now, with Instant Replay, he also wants to focus on his love for dance music. So he’s looking for new talent in and outside the dance scene. In the past he was also a label manager (ID&T), a programmer (Club Arena) and a journalist/editor (Basic Groove).

Lee Stuart (editor in chief of Statemagazine, jury member Grote Prijs van Nederland)
Lee Stuart is editor in chief of Statemagazine, the Dutch online hip-hop magazine. Besides that he’s also a jury member of the Grote Prijs van Nederland, in the hip-hop category. De Grote Prijs van Nederland is the biggest and oldest national pop competition in the Netherlands. For almost 25 years now, the GPVN offers an opportunity for talented musicians, bands, MCs, and producers who are ready for the next step. Do you want to know if you’re ready for that next step? Lee can give you advise about your demo if you’re into hip-hop.

Lucas van Slegtenhorst (general manager Chrysalis Songs Benelux - publishing)
Lucas van Slegtenhorst is the general manager of Chrysalis Songs Benelux. Chrysalis Songs Benelux is a new joint venture with Cloud 9 Music, based in Amsterdam. Chrysalis Music operates as a worldwide independent music publisher and represents copyrights and writers such as: Blondie, Aphex Twin, Gnarls Barkley, Motor, Metric, Kraak & Smaak, Yonderboi, Outkast, and many others. One of Lucas’s tasks is to sign and develop new and talented songwriters.

Marc Derby (creative director Dr. Media & artist manager)
Marc Derby is founder and creative director at Dr. Media, a concept office that deals with the development of artists, by a vision which is adapted to the needs of the contemporary (popular) culture. Besides that he’s also the manager of popular hip-hop artist Dio. Want to get your career running? Maybe Marc can give you the right advise!

Michel Penders (manager artist & events MTV Networks)
Michel Penders, manager artist and events, is responsible for managing MTV Networks events like Valtifest, Nokia Trends Lab, and arranging new events for all MTV Networks channels. He also programs MTV events and deals with the developments of in-house-formed acts.

Niels Aalberts (manager Kyteman, head teacher Music Management HKU & blogger at Eerste Hulp bij Plaat Opnamen/EHPO)
Niels Aalberts is owner of Eerste Hulp bij Plaat Opname. With this company, Niels is always looking for new talent. He also deals with the marketing and promotion of artists, singles, and albums. He was the manager for the internationally successful Kyteman, with his hip-hop orchestra. Besides EHPO, he is the main teacher of music management education at the art academy in Utrecht (HKU).

Olga Heijns (artist manager Unmanageable Artists)
Olga Heijns is artist manager for Roger Sanchez, Laidback Luke and the Partysquad, and has her own company Unmanageable Artists. She is a successful artist manager and focuses primarily on the success of her artists. She’s the perfect woman to give you all the advice you need to work your way up in the dance scene.

Perre van den Brink (editor in chief BLEND)
Perre van den Brink is editor-in-chief of BLEND Magazine. He is also a blogger with a well visited website: Niceandimportant.com. Once impressed, he could write about you, whether it’s in BLEND Magazine, Paper, or on his blog. It’s up to you to convince him!

Victor Bakhuis (publisher DJ Broadcast)
Victor Bakhuis is publisher with Magazine DJ Broadcast and also a DJ (deep house & soul techno with acid/electro influences) on his own. DJ Broadcast is one of the leading magazines in the dance scene. He is pretty much the perfect man to talk to when you need something published!

Yousef Gnaoui (Flinke Namen)
Yousef Gnaoui is one of the rappers in the popular group Flinke Namen. This well-known foursome has had great success in the past few years with hits like Als zij langs loopt and Wolken. Since he worked hard to get where he is, his story can be an inspiration for you. Or maybe you're a rapper yourself and you want Yousef's opinion on your demo? He's the man for you!

Hello Friends,

Welcome to MMX!

A new year that announces the 10th Anniversary of MassiveMusic. Be prepared for an eclectic array of activities to celebrate our first decade in business. Brace yourself for monthly giveaways, impromptu happenings, a limited-edition publication and, of course, the official MMX party in Cannes.

In the meantime, we will endeavour to produce top level soundtracks from our offices in Amsterdam, New York, Los Angeles and Shanghai.

So spread the word: MMX will be the year to remember.

Best regards,
MassiveMusic

PS – Stay connected via Facebook, Twitter or ring the MassiveHotline (the only dedicated soundtrack control hotline in the world manned by orange nosed midgets. This emergency number could be your lifesaver).

Stock Up on Massive!

MassiveMusic NY recently teamed up with the Martin Agency and Leo Burnett to produce/arrange/record what is quickly becoming a new holiday classic for Walmart/Coke!



click here to view the spot, download the mp3/sheet music or lyrics!

check out AdWeek's kind words here!

Hans & Annemarie by the Dashboardlight

You gotta love this. Hans Brouwer and Annemarie Jorritsma, former Minister of Traffic in the Dutch government, doing a Meat Loaf karaoke in Barcelona.

Red Cross ambassador Hans Brouwer

Last week's Monday, The Netherlands Red Cross celebrated its 140th birthday with a benefit ball in the Amsterdam Beurs of Berlage. During this happening the Red Cross collected 350.000 euro, which will be used for social care projects around the globe.

Besides this, Red Cross also presented their newest ambassadors to the audience. We can proudly tell you that our MassiveMusic founder/CEO Hans Brouwer officially became one of the ambassadors for The Netherlands Red Cross. After opening Massive New York, Los Angeles, Shanghai, Kaiser Sound Studios and Timboektoe, it's time for an diplomatic mission.

Here some pics of the honouring moment:




Photos by Paul Ridderhof.

Not sure who person with microphone is, but it surely isn't Sammy Hagar. She could be Hans' sister though.

More pictures from that evening in the Beurs van Berlage can be seen here.

Ow, and donate to Red Cross here, here or here.

Michiel on Sonic Branding

This week Amsterdam broadcast station AT5 dropped by at our Amsterdam office for a short item on the wonderful world of Sonic Branding.

Michiel, our sonic branding strategist and producer, explains how we see this. And he sings some famous Dutch logos for you as well.



If you wanna know more about this, drop him an e-mail: michiel[AT]massivemusic[DOT]com

"Randstad uitzendburoooo ooooooo"

La Pelota (finally)

We composed this track for the EA Fifastreet 3 rooftop soccer film. After popular demand we decided to share it with you all. Thanks to Alejandro for being there with us that night and doing the kick ass vocals. Enjoy and let us know if you dig it.
Team MassiveMusic

MP3: 'La Pelota' - Massivesoundsystem ft. Alejandro Londono (320kbps)

FREE DOWNLOAD HERE, HERE, AND HERE,