Bavaria 'Hugh Hefner'

Besides music production we're a reliable partner in copyright clearances and licensing. Here's the newest Bavaria ad containing the song 'That's Life' by Frank Sinatra.



Agency: Selmore
Creative direction: Diederick Hillenius, Poppe van Pelt
Creatives: Ard Brunnekreef, Tibor van Ginkel
RTV: Marga Bierema
Account: Olivier Koning, Vincent Breedveld, Marieke Foppen
Client: Peer Swinkels, Frenkel Denie, Niels Oudega, Mathieu Veldhuijzen
Productiemaatschappij: Bonkers
Director: Jonathan Herman
DOP: Glynn Speeckaert
Production: Jan Jinek en Saskia Kok
Editor: Martin Heijgelaar
Online: Hectic Electric
Geluid: Wave
Music: 'That's Life' by Frank Sinatra (writers: Kay/Gordon)
Publisher: Universal Music
Music Supervision & Licensing: MassiveMusic

BAVARIA - DROP

"Zo." is a thing Dutch people say when they just completed a task almost too big for one man to handle. Like building a dam, or catching a wild hog. Or when finding a parking spot in Amsterdam. Or seconds before they start to eat. Dutch people say "Zo." quite a lot. That's probably why Dutch beer brand Bavaria decided to own "Zo." and asked agency Selmore to make this commercial about "Zo.". The film was directed by non other than Mathijs van Heijningen for Bonkers. MassiveMusic composed and recorded a song about "Zo.".