Here's the brand new Carlsberg UEFA EURO 2012 campaign called 'Pledge', in which we continued with our 'Carlsberg Sonic'. The film was directed by Ivan Bird for Fold7 London. MassiveMusic on music production, sonic branding and sound design. Check it out. You could win some serious tickets.

Michiel on Sonic Branding

This week Amsterdam broadcast station AT5 dropped by at our Amsterdam office for a short item on the wonderful world of Sonic Branding.

Michiel, our sonic branding strategist and producer, explains how we see this. And he sings some famous Dutch logos for you as well.



If you wanna know more about this, drop him an e-mail: michiel[AT]massivemusic[DOT]com

"Randstad uitzendburoooo ooooooo"