Eurobest (2) - Thursday

Tonite it's time for some Eurobest action at various Amsterdam agencies. Bureau Pindakaas will open its doors for a Creative get-together. Massive DJ's The Disco Accidents & Label Made Cappuccino will provide some nice tunes there.

Yesterday we presented our workshop at Eurobest. Check some pics here. Thanks to those who attended the music workshop!

Still Bill - trailer

MUST. SEE. THIS.

Still Bill Trailer from B-Side Entertainment on Vimeo.

Eurobest (1) - MassiveMusic Session

Eurobest 2009 session: Deepening Emotional Brand: Consumer Relationships Through music And Musical Experiences

Hans, Joep and Michiel from the Amsterdam office are doing a presentation this morning at the Eurobest conference. Eurobest is the European Advertising Festival, this year held in our hometown Amsterdam, which we appreciate a lot.

The MassiveMusic session provides an informative overview of the recent changes in the relationship between brands and music, and how advertising professionals can learn from and capitalise on these changes.

Music has become a strategic communication tool for brands. Our seminar provides insight into the forces and opportunities that come with this fact, and shows some cases that we have worked on as a full-service music agency. Besides composing music and sound, MassiveMusic is becoming a strategic partner for brands to help them solve marketing and communication issues through the use of music.

Our colleagues at Heartbeats from Sweden are doing a session before us and will tell you something about the 'Odyssey Into The Love Affair Of Music & Brands'. Interesting stuff this morning!

EUROBEST Wednesday

10:00 - 13:00

Brands And Music

TED Talks - Julian Treasure: The 4 ways sound affects us

Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices. (via ted.com)

Prince; An internet Pioneer..(Dutch article)

Prince was the first artist who used the internet (twelve years ago!) to sell his music. Frustrated about the way Warner Brother treated him, he turned his back to the music industry. Prince, one of the most productive artists off all times is now trying to sell all his music online and is willing to sue everybody who is illegally using his music online.

Read the article here (Dutch)

Kazookeylele

When and where will the first Kazookeylele festival be held?!

RIP Patrick Swayze

Respect to the best dirty dancer of our time.



(MassiveMusic Cannesparty 2007)

Literal Eclipse of the Heart