By popular demand: After Work Drinks

Massive friends Hans Bolleurs and the late Jasper Beck started this initiative back in 2006: the international ad piss-up AKA After Work Drinks. And it has become one of the better Friday get-togethers at the Dam.

Today it's time for a new edition. Feel free to join the fun.

See you at Café Kobalt, from 19.30hrs on.


design by Studio Karoshi

Michiel on Sonic Branding

This week Amsterdam broadcast station AT5 dropped by at our Amsterdam office for a short item on the wonderful world of Sonic Branding.

Michiel, our sonic branding strategist and producer, explains how we see this. And he sings some famous Dutch logos for you as well.



If you wanna know more about this, drop him an e-mail: michiel[AT]massivemusic[DOT]com

"Randstad uitzendburoooo ooooooo"

Beggin' in the mix

We searched and licensed Frankie Valli's 'Beggin (Pilooski edit)' for the new adidas Originals campaign 'House Party'. We did several remixes on our own account in the process. Here's one that we just wanted to share with the world.



Hope you dig.

Honda Musical Road

Another pretty cool musical project by Honda. It doesn't put an end to starvation, but it sure helps to wake up dozing drivers.

La Pelota (finally)

We composed this track for the EA Fifastreet 3 rooftop soccer film. After popular demand we decided to share it with you all. Thanks to Alejandro for being there with us that night and doing the kick ass vocals. Enjoy and let us know if you dig it.
Team MassiveMusic

MP3: 'La Pelota' - Massivesoundsystem ft. Alejandro Londono (320kbps)

FREE DOWNLOAD HERE, HERE, AND HERE,

The universal language of music

Here are two excerpts from the brilliant documentary "The story of the weeping camel" When a Mongolian nomadic family's newest camel colt is rejected by its mother, a musician is needed for a ritual to change her mind.



The two kids in the family travel to the nearest city to find a musician that will reunite the mother and the calf.



This is the most powerful documented example we know of how mysterious and immensely powerful the universal language of music is. Please go rent this movie. It will change your life. Well at least for a week or so.

Gonzales

Today, our friend WOES forwarded, or plugged us this teaser video from Gonzales. Mad creative guy, responsible for the unorthodox song 'Working together' that became a semi-hit through fifa 09.

This is a great example of how to tease the upcoming album and boost downloads. It's about self promotion, and getting fans to be your music plugger, by forwarding the teaser and start the conversation with peers. Just like we do now. It's just great.

Skis on asphalt

This morning we did some foley recording for a new commercial we are currently working on. This film needed 'real skis on asphalt' sounds. So we did.

Location: Oostenburgervoorstraat, Amsterdam, NL
Language: Dutch
Recording studio: Massive Jeep
Recording engineer: Aux
Stunts: Cris
Ass. Producer: Marc
Behind-the-scenes camera #1: Sietze
Behind-the-scenes camera #2: Joep
Man on bike: unknown
Skis: Hans Brouwer's 1985 water skis

This movie might feel a bit shaky - it's because it's December in this country.



We will keep you posted on the final results.