Canneslions Grand Prix: Film for Nike "Write The Future"

Congratulations to W+K for winning the Grand Prix for Nike 'Write The Future" at the Canneslions Festival of Creativity 2011!

Proud to have played a part in this epic work of art.

The Viral Video Charts

It's that time of year again: top lists!

Here's a nice one: The Viral Video Charts cat.'Global Viral Ads'.

The all time number 1? Nike "Write The Future", with 611,920 shares (571,609 Facebook shares, 35,272 tweets, 5,039 blog posts) and 24,406,641 views and counting... Whooohoo!

For those of you just waking up ;-) here's the film for your viewing and listening pleasure. Enjoy!

Nike - Write The Future

We don't know what's going to happen next. But after doing the music for this monster of an epic ad, probably the biggest ad ever made and according to Nike, the biggest they ever made, this is the moment where we go, HELL FUCKING YEAH!!!! It's been a challenge, a struggle, a bliss, and most of all a sheer privilege to get involved in a project this amazing, cool and with such an impact. MassiveMusic, celebrating our 10 year anniversary this year, was responsible for doing the music. Together with Mark, Eric and Ollie from Wieden + Kennedy we took on the challenge of taking this truly Dutch gem to write the future. The Hocus Pocus magic we pulled off together has proven to be the only suitable ass kicking musical solution for this: The mother of all ads. Great thanks to W+K, Nike and Focus for making this all possible. We think a yodel would express pretty much everything we'd like to express at this point. Now go dig it! (You probably already did).

The brand new Hocus Pocus EP including the World Cup 2010 remix is available in an iTunes Store near you.